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WTM 2003

Indaba 2003

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Tanzania at World Travel Market

What's new

 

VALUE FOR MONEY

  • Bigger stand, more space per participant.
  • Generous government funding to augment the participation fee.
  • Focused marketing.
  • Lots of valued added, including stylish give-aways for stand visitors.
  • New brochures and leaflets.
  • Giant posters and banners.

FAIR

  • Each exhibitor will get an equally good position to see, attract and meet visitors.
  • Participants’ locations on the stand were known before the Fair.
  • Self-regulation of stand rules to promote fairness.

PROFESSIONAL

  • Well thought out design concept.
  • Central, supportive role for Tanzania Tourist Board (TTB) and Zanzibar Commission for Tourism.
  • Organising Committee.

tanzania - authentic africa

IMPRESSIVE

  • Striking Tanzania signage at the venue.
  • Heavy promotion to trade buyers, media etc. prior to WTM.

MARKET DRIVEN

  • Organised jointly by the Private Sector and TTB.
  • Due attention given to previous grievances of participants.
  • Evaluation of own performance.

STYLISH

  • New stand concept featuring open sides rather than the ‘ticket booth’ design seen in previous years.
  • New theme incorporated into the stand design.
  • Hospitality Centre in the centre of the stand featuring an F&B corner.

HOSPITABLE

  • Non-alcoholic drinks and snacks.
  • Cocktail party and other stand activities.
  • F & B area as part of an open, thatched Banda.
  • Professional catering.

 

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